Your customers aren't one colour.
sipnik Prizma splits the customers who use your app into age groups, each with its own colour. Who spends how much, how often they come, when they drop by, what they buy and which flavours they love: all in one report. You spot the ones drifting away, too, and bring them back with a single tap.
For cafés, restaurants, bakeries and chains · One branch or all branches · From 30 days to a year
Your audience is one colour by headcount, another by spend
The same audience in two bands side by side: by number of customers and by spend. When a colour widens in the spend band, that age group spends more than its weight. The value index turns this into one number; above 100 means the group spends more than its share.
When do they come, what do they buy, what do they love?
Prizma describes your audience by its habits, not just its spend. Every angle uses the age-group colours, so it becomes clear which offer to take to which audience.
When do they come?
The busiest hour of the day for each age group. Who fills your mornings and who fills your evenings; see how your audience shifts through the day.
What do they buy?
The products each age group buys most and how many times more than average they choose them. A direct hint for menu and campaign decisions.
Taste preferences
Flavours customers liked in the survey and in their orders; the percentage is the share of that age group with a taste profile.
Branches and their surroundings
The age mix of each branch's audience and the income profile of the neighbourhood around it. The neighbourhood profile is a Sipnik AI estimate.
Retention
The share of customers who come back in the following months, grouped by their first month. Track month by month how well you keep newcomers.
Birthdays, phones, gender
Upcoming birthdays become a celebration with one tap. Phone preference and gender split by age group are in the same report.
Spot who's drifting away and bring them back with one tap
Every customer sits at a stage based on their last visit. The moment you see a dormant or at-risk audience you can prepare your notification; the audience arrives preselected in Smart notifications.
It reads the numbers and tells you what to do
At the bottom of the report, Sipnik AI reads the spending, visit and preference trends of each age group and writes you short, actionable suggestions. No time lost interpreting tables.
Know your customers in three steps
Good questions
Where does Prizma's data come from?
From the activity of customers who use your app: wallet payments by QR at the till, app orders, the coffee subscription and check-ins.
Where does the age come from?
From the date of birth the customer entered in their app profile. Customers who haven't shared it are counted in a separate group.
Which periods can I look at?
The last 30 days, 90 days, 6 months, 1 year or any date range you like.
Can I see my branches separately?
Yes. Look at one branch or all branches together; branch cards show each branch's age mix and the income profile of the neighbourhood around it.
Are sales made at the till without the app included?
Prizma reports customers recognised through the app. Sales without the app aren't linked to a person, so they don't enter the age groups; they're used to calculate the app's share of total revenue.
Can I share the report with my team?
Yes. Download the report as Excel or PDF and share it.
See your customers from every angle.
If you're a Sipnik brand, Prizma is ready in your panel. If not, let's talk: the call is free, with no commitment.