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Smart notifications

Not everyone. The right people.

Send push notifications from your brand's app. "We miss you" for people who haven't visited in 30 days, birthday wishes on the day, new-product news for your regulars: pick your audience with rules and see who read it.

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iPhone, Android and in-app inbox · Live head count · No extra fee

Smart audiences

Rules that know your customers

Send to all your users or to a group built by combining rules. Sipnik already knows purchases at the till and in the app, the wallet and loyalty data, so your audience is ready in a click.

PurchasesNever bought, bought at least X times in the last N days, or not seen for N days
Loyalty tierOne or more tiers of your loyalty programme
Wallet balanceBalance above or below an amount, or run out
Wallet top-upsNever topped up, topped up, or topped up in the last N days
BirthdayBirthday today, this week or this month
Subscription and privilegeWith or without a subscription; privilege holders or not
BranchBought at a specific branch in the last N days
Sign-up and deviceNew users from the last N days or long-standing ones; iPhone or Android
Combine rules with AND or OROptionally only people who allow notificationsLive head count before you send
Audience suggestions

Choose what to send, Sipnik suggests who to send it to

Pick one of the ready templates and the panel suggests the best audiences for that message, with head counts. Edit the text as you like and apply a suggestion in one click.

Pick a template:

Suggested audience for “We miss you”
Not seen for 30 daysStarting to drift awayTop pick
Not seen for 60 daysGone quiet for a while
Balance but no visitMoney in the wallet, no visit in 30 days
Send report

You sent it. Who read it?

Every send is saved in the panel's History section. See how many people it reached, how many phones received it and how many people opened it, on one screen.

  • Sent to phones: push to devices that allow notifications, split by iPhone and Android.
  • In the inbox: people without permission still see it in the app's notification inbox, so nobody misses it.
  • Opened: how many people opened their notification inbox; see which messages caught attention.
  • Audience on record: each send keeps a readable summary of who it went to.
With care

Without tiring your customers, in a way that suits your brand

In your brand's nameNotifications arrive with your app's name and icon. In the panel you preview live how it looks on an iPhone and Android lock screen.
Respects permissionPushes only go to people who allowed notifications. You see how many phones it will reach before you send.
How to send

A notification in three steps

Pick a templateCampaign, new product, reward, we miss you, birthday… Edit the title and text as you like.
Set the audienceApply the suggestion or build your own rules; the head count updates instantly.
Send and follow upTake a last look at the preview and send. Track who read it in History.
FAQ

Common questions

Whose name does the notification come from?

Your brand's own app name and icon. Customers see it as coming from your brand; the Sipnik name doesn't appear.

What about customers who haven't allowed notifications?

They don't get a push on their phone, but the notification still lands in the app's notification inbox. You can target only people who allowed notifications; the panel shows how many phones it will reach before you send.

Can I combine rules?

Yes. Narrow with AND, as in "not seen for 30 days AND has wallet balance", or widen with OR. The head count is recalculated with every change.

Where do I see the results?

The History section in the panel shows, for every send, how many people were targeted, how many phones received it, how many inboxes it reached and how many people opened their inbox, with an iPhone and Android split.

Is there an extra fee?

No. Smart notifications are part of the panel for Sipnik brands.

Let's get started

Make your next notification reach the right people.

If you're a Sipnik brand, send one from your panel today. If not, let's talk: the call is free, with no commitment.

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